STRATEGIES OF SPEECH TACTICS AND THEIR USE IN BUSINESS DISCOURSE

The article reveals the concept of language strategies and tactics, touches on linguistic influence its classification, role communicators in act speaking. A communicative strategy is perceived as a type behavior one partners situation dialogic communication. For analysis strategies, concepts goal, motive, action, thanks to which goal achieved, are most important. This examines their classification communication process. In addition, attention paid speech process strategy. basic idea that can use different tactics depending motive action leading achievement goal. important purpose motive. desired result participants want achieve. Motive what motivates specific highlights such factors experience, socio-cultural context psychological characteristics choosing also considers detail language tactics. particular, examples "dominant", "regulatory", "cooperative" "conflict" given. each strategy, ways achieving described. general, devoted understanding impact Knowing about these help achieve more effective productive